https://www.franlloyd.co.uk/home-of-copy daily 1.0 2025-02-27 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1611081593572-XQ2FKQTN96FGGCNVVJKC/Fran%2Bprofile%2Bpic.jpg Francesca Lloyd Copywriting - I’m a Freelance Copywriter. And not only. I’m also a concept creator, tone of voice consultant, brand guardian, sense checker and, after 7+ hours of sleep, a go getter. I’m a mum, a nerd and a serial peanut butter snacker. I’ve spent the last ~10 years marketing startups, SMEs and global brands through copywriting and content writing, concept ideation, brand strategy and sheer hard work. (There used to be a CTA button here sending you to view my work, but most of it’s old and the new stuff is stifled by NDAs. So, for now, just some nice people wittering below.) https://www.franlloyd.co.uk/contact daily 0.75 2021-12-09 https://www.franlloyd.co.uk/testimonials-for-a-copywriter daily 0.75 2022-12-30 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623787314479-VHBK9LCLEKZ0SJWABUJN/4.jpeg Testimonials - “Working with Fran is always an utter joy. She is full of energy and enthusiasm for any brief she is given and always rises to the challenge. We worked together on a number of projects and her attention to detail and keen eye for spelling and grammar were integral. She's a talented Copywriter!” — Jessica Bomford, Content Manager at Swoon Editions Image by Swoon Editions https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623786929734-0J8MGZP5K1QOYBDXI3Z9/210412+-+Use+Case+-+1.jpg Testimonials - “Insightful, clever, extremely witty and hard working copywriter with a rare combination of gift and graft. Fran covered a huge amount of ground at TransferGo, masterminding giant tone of voice documents and tiny website buttons with equal thoroughness and care. She’s also funny, positive and excellent at building relationships with stakeholders. A real team player with unique talent” — Nadim Dimechkie, Director of Copy at TransferGo https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623787644422-U31LRAN3SRB7WOCXCXVO/DSCF7106-1024x683.jpeg Testimonials - “Fran is one of the most wonderful people I’ve had the pleasure of working with - and I’ve been fortunate to work with a lot of brilliant people! Her creativity combined with her analytical skills help her to create campaigns that are not only beautifully worded but very successful too, even when given mere hours to execute something.” — Grace Evitts, Digital Marketing Manager at Swoon Editions Image of me holding a seed pod, by Swoon Editions https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623786984828-6GYL0VO8IR1J2LQ10UEB/210412+-+Use+Case+-+2.jpg Testimonials - “I have the pleasure of working with Francesca for a few months now at TransferGo. She has a great ability to handle multiple projects and helped us increase the copywriting level of our marketing materials. No matter how tense the project, Francesca makes sure everyone has a smile on their face. As a team member Francesca is a great asset!” — Julia Ławniczak-Gościńska, Growth Manager at TransferGo https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623787481870-OD7ZWSY3URORN01Z9YYZ/DSCF6467-1024x683.jpeg Testimonials - “Fran worked as my direct report for a year and I can honestly say that her boundless enthusiasm, eye for detail and creative flair made for one of the most productive and enjoyable working relationships of my career. Always happy to go the extra mile to get a project over the line, Fran's commitment to craft and company are hard to match. A gifted copywriter, Fran comfortably moved from producing keyword-rich, on-brand copy within tight deadlines to writing unbridled, imaginative long-form pieces. I look forward to working with her again in the future” — Huw Rose, Product Manager at Swoon Editions Image of me, annoying a furniture designer, by Swoon Editions https://www.franlloyd.co.uk/portfolio/ad-copy daily 0.75 2021-06-15 https://www.franlloyd.co.uk/portfolio/ad-copy/transfergo-hey-india monthly 0.5 2021-05-20 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/a03ca60f-656c-4d20-931c-f783cbc278e3/TransferGo+Hey+India+London+bus+.jpeg Ad copy - TransferGo, "Hey India", 2020 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/2569bc7e-6ae5-4cf8-9a2c-0213aa1c83cc/TransferGo+Hey+India+bus+stop+ad.jpeg Ad copy - TransferGo, "Hey India", 2020 https://www.franlloyd.co.uk/portfolio/ad-copy/swoon-ads-2019 monthly 0.5 2021-05-04 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/0f720d4c-ee80-49ef-bc4b-dc554dc2abc7/Swoon+OOH+ad+3.jpg Ad copy - Swoon, 2019 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/a2ba5ca3-e5f5-48e8-81c6-5645bb6f2c1f/Swoon+OOH+ad+Ziggy.jpg Ad copy - Swoon, 2019 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/0c798cc9-a52f-43f3-b36f-4d6b4c6dc7d2/Swoon+OOH+ad+Penfold.jpg Ad copy - Swoon, 2019 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/5aa55b28-c6ad-4762-9731-28fa18e13c17/Swoon+OOH+ad+Porto.jpg Ad copy - Swoon, 2019 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/5a290027-aede-4cf6-a20a-ab178187880c/Swoon+OOH+ad+Duke.jpg Ad copy - Swoon, 2019 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/a71f02c4-a751-45e0-9704-0e5670d44fe7/Swoon+OOH+ad.jpg Ad copy - Swoon, 2019 https://www.franlloyd.co.uk/portfolio/ad-copy/swoon-ads-2018 monthly 0.5 2021-05-04 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/3b817acb-142a-4252-b953-3a906bc53724/Swoon+OOH+ad+Grace.jpg Ad copy - Swoon, 2018–2019 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/4aa65f7c-84df-4b09-b438-eb5e33d6edea/Swoon+OOH+ad+2.jpg Ad copy - Swoon, 2018–2019 https://www.franlloyd.co.uk/portfolio/editorial-blog-copy daily 0.75 2021-06-23 https://www.franlloyd.co.uk/portfolio/editorial-blog-copy/swoon-editions-editorial monthly 0.5 2021-06-15 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1621611487833-JI5FJ538CTLQLSC35VVS/Swoon+logo.jpeg Blog copy - Swoon https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623788726235-ELZM59PWK5B4Y9MQTB2F/DSCF7771-1.jpg Blog copy - Swoon Magazines in their multitude: an interview with our Content Manager https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623788812631-MPS9FCECZ9COPEO1DI7Y/9I4A9638-1.jpg Blog copy - Swoon The art of balance: an interview with our Product Manager https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623788946586-33XRNU8S789J90URZ728/9I4A9761-1.jpg Blog copy - Swoon Life on the move: an interview with our Head of Retail https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623789139986-Z15W2C5845OYA3QQHATV/Rune_Armchair_Velvet_Honey_Oak_Desktop-1-1.jpg Blog copy - Swoon The story behind… the Rune https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623789204214-D6KJMOT1EO5010MPRV7Y/1.jpg Blog copy - Swoon The 4 best ways to start your summer https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623789188426-OS0LGW4FMCAANG9IGQ8Q/Onyx_menu.jpg Blog copy - Swoon Hex Appeal: storage inspired by geometry https://www.franlloyd.co.uk/portfolio/editorial-blog-copy/transfergo-fintech-editorial monthly 0.5 2021-06-21 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623789523124-R3U0WSOF4KVEQISU6X8U/TransferGo+blog Blog copy - TransferGo https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623790064622-2WL1ZNKAN37LRESCH8TA/210513_Blog_How-to-travel-abroad-in-2021.jpg Blog copy - TransferGo A guide to travelling abroad in 2021 https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623790208886-TIGZIXZ16PU9UGPMPZS7/gerogia.jpg Blog copy - TransferGo 7 things you didn’t know about Georgia https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623790194485-D8MIB7M9K2T6NJF02CQV/nigeria.jpg Blog copy - TransferGo 10 things you didn’t know about Nigeria https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623790253023-AD29UDDOZRSTFC7HWFWL/India.jpg Blog copy - TransferGo 10 things you didn’t know about India https://images.squarespace-cdn.com/content/v1/6000753867fab315c7559b7d/1623790340538-VPKUQK9KTH76UO8WJQ5F/boss-new-job.jpg Blog copy - TransferGo New job? 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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904480-AXE2TZ6WH1YWOYJELYQQ/image-asset.jpeg Website copy - A - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg Website copy - A - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. 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